In the ever-evolving world of gospel music, where faith and creativity merge to form a compelling medium for expression, a growing conversation is taking place about the true nature of success in the genre.
More gospel musicians are being encouraged to recognize that not every song needs to be a commercial hit. This shift in perspective highlights the importance of authenticity, creative freedom, and a deeper connection to the spiritual purpose behind the music, rather than focusing solely on chart performance.
Veteran Ghanaian gospel artiste Mary Ghansah has spoken out, urging her fellow musicians to stop chasing hit songs and instead focus on aligning their music with God’s purpose. She acknowledged the common struggle among emerging gospel artistes who worry about not achieving instant success.
“We’ve forgotten that with each song you release, God is going to use that song to touch a specific group of people. You don’t decide which song will bless others—that’s God’s decision,” Ghansah said.
Rooted in African American spirituals, gospel music has evolved over the years to encompass a variety of styles, from traditional hymns to modern praise and worship. At its core, the genre is meant to glorify God, share the message of Christ, and offer hope and encouragement. However, the pressure to produce commercially successful songs has often overshadowed this foundational mission.
The music industry frequently emphasizes chart-topping hits, radio play, and streaming numbers, pushing artistes to prioritize marketability over authenticity. This leads to a formulaic approach to songwriting that can detract from the deeper spiritual connection that gospel music is meant to foster.
The Power of Authenticity
Gospel artistes are encouraged to create music that reflects their personal experiences and spiritual journeys. Authenticity in songwriting allows them to connect with listeners on a deeper level. When musicians share their real-life stories—whether struggles or triumphs—it creates a space for the audience to relate and find solace in the music.
Some of the most impactful gospel songs have come from personal testimonies. Artistes like Kirk Franklin, Tasha Cobbs Leonard, and Travis Greene have poured their struggles and victories into their music, deeply resonating with many listeners. These songs may not always top the charts, but they have the power to transform lives and build a sense of community.
Ghansah drew a powerful parallel to the biblical story of the young boy who offered Jesus five loaves of bread and two fish, which Jesus then used to feed a multitude. She encouraged gospel artistes to do their part in promoting their music while trusting God with the outcome.
“The five loaves and two fish can symbolize the song God has given you. Do your part, push it forward, and leave the rest to God. Some people make one album, and when it doesn’t become a hit, they give up. No, keep going. One day, God may use what you’re doing to bless others,” Ghansah advised.
Celebrating Diversity in Gospel Music
Gospel music is incredibly diverse, encompassing a wide array of musical styles, languages, and cultural influences. This diversity should be celebrated, not restricted by the pressure to achieve commercial success. Artistes should feel free to explore different musical expressions, whether incorporating traditional hymns, contemporary beats, or elements from genres like jazz, hip-hop, or R&B.
The role of the music industry—record labels, producers, and promoters—also plays a key part in shaping the gospel music landscape. The growing call for gospel artists to recognize that not every song must be a commercial hit encourages a focus on authenticity and creativity.
By embracing personal expression and spiritual truth, gospel musicians create music that uplifts their spirits and deeply resonates with listeners. The gospel music community thrives on diversity, personal stories, and the power of faith. It is crucial to cultivate an environment where artists can explore these elements freely, without the weight of commercial success.
By doing so, gospel music will continue to grow, evolve, and remain a source of hope and inspiration for generations to come.
source: kristoni.com
